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TikTok is known as the ‘King Maker’ of social media for a reason. Despite several controversies, this vertical video-sharing application has been revolutionizing the social media landscape above and beyond.
The short-form video giant is a sought-after destination to scroll through entertainment and edutainment videos in a never-ending feed. On the other hand, this platform is beneficial for brands and businesses to reach especially the younger demographics. The viral going nature of the app enables even common individuals to become a celebrity by sharing engaging content. Moreover, aspiring creators avail the support of TikViral to expand their content reach and attain stardom on TikTok.
But still, TikTok is mysterious to many social media users. So, this article is planned to spill out the beans regarding the TikTok application. Are you thrilled to grab them? Superb, keep reading!
Secret 1: The Reason Behind Viral Video
Ever wondered how videos go viral on TikTok? The answer is here! Similar to popular social media, the crucial task of the TikTik algorithm is to gather audience interest and recommend videos accordingly.
But how does it differ from other mediums? Whenever a user uploads a video on a TikTok profile, the algorithm tests it by sending it to a group of people and analyzing how they engage with it. If engagement is high, then it will send the video to more viewers. Eventually, a video should cross all the levels to go viral.
A notable fact is that you don’t want tons of followers to go viral. Your content should be worth watching and engaging for your target audience. So, all you need to do is create and share appealing videos blended with exciting content. Don’t hesitate to experiment with different content formats and bring out a viral-worthy video.
Secret 2: Algorithm Categorize Your Profile
Generally, the viewers will visit your profile to discover the niche you belong to and what kind of content you share regularly. Then, they decide whether to follow your profile or not.
But how about the Tiktok algorithm? It is found that the algorithm considers the first five videos and puts your profile into a category. For instance, if your account is filled with food videos, it will label your channel as food blogging or related to it.
As a content creator or brand marketer, it’s a crucial factor to concentrate on before curating videos. Decide your end goal, stick to a particular niche, and plan your videos accordingly. Sharing random videos might confuse the algorithm while categorizing your videos. So, keep your videos aligned with your niche and target audiences to reap the benefits to the fullest. It is not only meant for the first few videos, but you should follow the same throughout your TikTok journey.
Secret 3: Video May Go Viral at Anytime
Many people have the habit of removing videos that gain less reach or views. But that’s not a good idea when it comes to TikTok! If you’re an avid social media user, you might have encountered a situation where videos posted long back suddenly start gaining views.
Consider you are idle for a while. Then, the algorithm will dig deeper into your profile and pick a video that has performed less. Further it will send the video to another set of audiences to test the engagement for the second time.
If they like the particular video, there are chances to go viral. So, never delete the video you share on your profile, as it gains less views or engagement than expected. Leave as it is and wait for the second chance. Alternatively, you shall buy tiktok likes to increase your engagement rate and organically take your video in front of huge audiences.
Secret 4: Watch Time Matters More
As we already know, TikTok is all about sharing videos that last only for a shorter duration. So, content creators strive hard to hook audiences in the first few seconds. However, there is no use when the viewers watch the first few seconds and skip to the next video without consuming the content entirely.
Do you know that algorithm considers the average watch time to make a video viral? Yes, there is a possibility when people watch your video from beginning to end without skipping.
With a clear understanding of this, curate a video that gives a reason to stay until the end. For instance, share people’s pain points first and provide the solution at the end of the video. In addition, add trending hashtags or songs to make your video enjoyable.
Secret 5: Cling to TikTok’s Culture
If you are successful on Instagram/YouTube, there is no guarantee that you will succeed on TikTok with the same efforts. Every social media is different from one another and has its own culture. Whoever you are and whatever your goals are, adopting the TikTok culture will give you a hand to make the most out of it.
TikTok is an entertainment-based social media platform where you can sustain by unleashing your creativity and authenticity. The content you share on TikTok should inspire the audience and keep them engaged and entertained.
Instead of trying unusual things, invest your time in embracing the nature of the app and winning the hearts of native audiences. Then, jump into TikTok trends or challenges as soon as possible in order to enhance your success rate.
Don’t be a copycat. Get inspiration and brainstorm ideas to bring the best content in your own style. Being too professional or promotional is a red flag on TikTok. So, concentrate on user experience and deliver what interests them. You will win for sure!
Secret 6: TikTok Metrics Makes Sense
There is no golden formula to go viral or get featured on TikTok. But focusing on a plethora of factors increases the chance of attaining your social media goals.
Measuring the metrics is one among them. TikTok enables Business Account users to access the analytics tool to analyze the insights in detail. This is because the algorithm evaluates the performance of your video based on the metrics attained.
The higher the engagement rate, the higher will be the chance of becoming viral. Hence, it is recommended to create content that would garner loads of likes, shares, comments, and watch time completion. And always keep an eye on the analytics to find out how your video performs and tweak the necessary changes in your strategies to get the expected outcome.
A Quick Run Down
TikTok is ever-evolving, and so is the algorithm! Keep in mind that new trends, challenges, and features may come and go. Therefore stay up-to-date with the latest releases and try to incorporate the ones that work well for you. Keep up your good work and learn from your mistakes to become a better TikToker.
And there you go! Now you know TikTok way better than everyone else who is unaware of these secrets. So, what are you waiting for? Dive in with more confidence and make a meaningful presence on TikTok. Good luck 🙂
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