parks associates us peacocklukovitzmediapost, Karlene Lukovitz / MediaPost:Parks Associates: 20% of US broadband households presently use ad-supported streaming companies and 15% use a freemium service, like PeacockTwenty p.c of U.S. broadband households presently use an ad-supported OTT service, and 15% use a freemium service, in line with Parks Associates analysis.
