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The online food delivery business has been a booming food industry over the past few years. With the rise in popularity of online transactions and time-saving services, online food delivery businesses have found a lucrative niche in the market.
Statista says that in 2022, experts estimate the worldwide online food delivery business to be worth 130.2 billion US dollars. By 2027, a study predicts that this value will rise to 223.7 billion US dollars. Over these five years, marketers expect that the market will increase at a Compound Annual Growth Rate (CAGR) of 11.44 percent.
As an entrepreneur, you’re probably wondering what makes this industry so attractive for investors. How can you tap into this opportunity for your own business? Why is online food delivery so popular?
The answer to this question leans toward the fact that we are now in the digital age. More people rely on technology for daily activities. It stands to reason that they would use their smartphones to place orders and monitor promotions for their favorite foods.
What do people do other than order food? They check their social media account. According to Smart Insights, more than half of the world’s population is active on social media. These statistics are why it’s vital for you to integrate social media marketing in your online food delivery business.
With that in mind, let’s proceed with ways you can market your food delivery business on social media;
Experiment with Metaverse
Metaverse is a social media platform that allows users to create their avatars and interact with one another. It’s a fun way to interact with other people while also promoting your business.
If you have an online food delivery business, you can create an avatar representing your brand and use it to interact with people in the Metaverse world.
You can use the platform to chat directly with your customers or encourage them to share pictures of their favorite meals delivered by your food delivery service.
Livestream your Food Delivery Business
If you want to promote your food delivery business, consider livestreaming it. You can use a platform like Instagram or Facebook Live to broadcast your delivery drivers in action.
It will allow potential customers to glimpse behind the scenes at your delivery service.
Create Instagram Stories and Reels
You can also use Instagram Stories and Reels to promote your food delivery business. This Instagram feature allows you to create visual content to engage potential customers.
You can use this opportunity to showcase different aspects of your food delivery business. You can include processes such as meal preparations and delivery operations.
Creating video collages, animated reels, and short stories are also some of the best ways to promote your food delivery business on Instagram Reels and stories.
Start Vlogging on Youtube
Vlogging is one of the effective ways to market your food delivery business on Youtube. You can start vlogging by answering questions about your business, and discussing the benefits of using your service.
The more viral videos you post on Youtube, the more chances you have of reaching a wider audience. You can also reach out to famous Youtube celebrities and ask them to review your food delivery service. It will enable you to build a positive reputation in the eyes of potential customers.
Utilize Facebook Shorts
Facebook has recently launched a new function called Facebook Shorts, which allows you to post videos up to 60 seconds long. You can use this feature as an additional marketing tool for your business.
Posting short videos about the perks of using your food delivery service will help you reach more customers without spending too much time on production.
You can also post relevant promotions and discounts on some restaurants in your food delivery app to entice customers to order from your service.
Leverage ephemeral content in Tiktok
Ephemeral content is a type of content that is only available for a limited amount of time. This type of content leverages a person’s fear of missing out(FOMO) to compel them to take action. They allow you to capture the attention of potential customers and drive them to your food delivery app.
You can utilize this feature as another approach to promote your business by posting about the limited offers and deals on some restaurants in your application. You can also create invitation videos that will prompt users to download your food delivery app.
Collect User-Generated Content
User-generated content (UGC) is content that customers, fans, and followers create. It can take the form of reviews, meme photos, birthday videos, and other types of interactions.
The best part about using this type of content is that it allows you to interact with your users personally. You can use UGC as another way to promote your food delivery app by allowing customers to post pictures of how they enjoy their meals at some restaurants in your application.
Pin Content on Pinterest
Pinterest is an image-based platform that lets users pin images and videos on their boards. It will enable you to share and discover new content for your social media marketing.
It’s one of the best ways to promote your business because it gives you access to millions of users looking for inspiration on what they can cook or eat.
One way to use Pinterest is by creating boards where you pin content related to restaurants in your application, such as recipes, photos of food items served at these establishments, etc.
Discover the Power of Twitter Hashtags
Twitter is an online social platform and microblogging service that allows users to send and read short status updates known as “tweets.”
You can then add hashtags to these tweets to increase your engagement. For example, suppose you have a food delivery application and want people to tweet about restaurants in your app that they find interesting. In that case, you can integrate hashtags like #delivery or #foodporn.
It will ensure that more users are aware of what you are promoting and may decide to join the conversation by tweeting about their experiences with your application.
Takeaway
If you are in the online food delivery industry, you are probably thinking about how to boost your business. Making a Facebook page for your business may seem obvious, but it’s not enough.
You need to understand what marketing strategy works best for your type of business. If you plan to use social media as your marketing tool, here’s what you need to get started:
- Experiment with Metaverse
- Livestream your Food Delivery Business
- Create Instagram Stories and Reels
- Start Vlogging on Youtube
- Utilize Facebook Shorts
- Leverage ephemeral content in Tiktok
- Collect User-Generated Content
- Pin Content on Pinterest
- Discover the Power of Twitter Hashtags
Above are just several approaches to how you can market your online food delivery business on social media. Many other strategies will surface in the next few years. Remember to keep an eye out and leverage these strategies to stay ahead of the competition.
